Dermalogica provides customers with a digital Skincare Finder

Challenge

Consumers are starting to question the effectiveness of products within a brand’s range. 57% say they will not buy cosmetics if there is no consultation, and 69% of consumers feel they have to get their info elsewhere due to brands not supplying enough. Therefore we must provide a way for consumers to understand more about a product while getting insights on each individual person to ensure we are giving them the best recommendations possible for their unique person.

Solution

Dermalogica (Schweiz) is an innovator in the skincare industry, offering numerous products to assist their consumers with their skin sensitivities, anti-ageing options, and most of all their providing the proper information to their consumers about their skin and how to protect it. 

Dermalogica offers consumers a comprehensive Skincare Finder, which analyzes each individual’s unique profile to recommend the most suitable products from their skincare range. This analysis takes into account allergies (affecting 14% of users), sensitivities (affecting 56% of users), and specific skincare needs, ensuring a personalized approach to optimal skin health. We go above and beyond to analyze ingredient deep properties to ensure consumers are having their needs met and they feel like their consultation was accurate, and informative, and built trust between them and Dermalogica.

Dermalogica offers the Skin Care Finder both online and in their treatment salon. Newly launched for their pop-up salon in January 2024 for Skin Lab Customers. They measured 215 Completions, 84% Completion Rate from starting the QR Code, and 51% purchases.

About Dermalogica

Since 1986, Dermalogica has been at the forefront of professional-grade skincare, founded by a skin therapist with a commitment to creating effective, lifelong skincare solutions. Our products and services are rooted in education, empowering both skin therapists and customers to achieve optimal skin health. From the beginning, we’ve focused on providing best-in-class skincare products and skills-based training, uniting a global community of skin therapists dedicated to healthy skin for all. Our approach to skincare is deeply personalized because we recognize that no two skin conditions are the same—our products are most effective when recommended by a professional skin therapist for each individual’s unique needs. We also believe in the power of human touch, which reflects in our hands-on approach, connecting people and building lasting relationships around skin health. Dermalogica remains the top choice for skincare professionals worldwide, delivering solutions that work for every lifestyle, background, and environment.